 In a recent post I talked about the Junk Fax law of 2005 and how it affects your faxing strategy. Today I’d like to take a look at strategies you can implement to increase business through your current customer base, using fax.
Using Fax to Market Your Products & Services Regardless what type of message you’re faxing, you should use every touch point you can to develop and grow your relationship with your customer base. In today’s oversaturated communications environment folks are getting hit from every angle, this includes your fax, email, and SMS messages. Faxes are unique in that most recipients personally handle them. Don’t miss the opportunity to also communicate your latest offers, new products and services. Here are some tips and creative ways of messaging your customers on your faxes:
It’s a hyper-competitive world and every time you reach out to your customers you need to be educating, informing and selling. Faxes are no exception. |
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